PUTRAJAYA, 12 April 2017 – Professional event hosting company, Procara Entertainment Sdn. Bhd. together with Perbadanan Putrajaya today launch the first Malaysian lifestyle motoring auto show carnival, Motonation 2017 at Putrajaya International Convention Centre (PICC) this coming December.

Motonation is a trademark event and branding which is being solely organized by Procara Entertainment Sdn. Bhd. The company was incorporated under the subsidiary company of MalProC Group mainly to serve and operate this event fully yearly. MalProC Group is a registered company both in Malaysia (since 2004) and in Germany (since2002) with a more than a decade of experience in event and exhibition in Asia and Europe with our own team comprising designers, execution and productions.

Motonation is the first and only event in South East Asia region that combines a Business to Business (B2B) and Business to Consumers (B2C) platform. It will host an array of sectors including educational, banking and insurance and related ministries and government bodies.

The carnival which promises to be the biggest show in Malaysia is expected to be a gigantic hosting hub for various parties such as modern cars and bikes manufacturers; automotive parts accessories suppliers; support and service suppliers (road tax, RoadAssist , etc.); tools and workshop suppliers; cosmetic supplies spa including wrap and tinted suppliers and also raw material suppliers.

Beside of the comprehensive related parties in the automotive chain, Motonation 2017 will be join by private garage owners, performance clubs (Drift, Drag, Racing), a list full of car and bikes clubs, engineering companies together with astonishing collection of automobiles by collector’s , VIPs and Royalties.

The event is a 3 day weekend event from 1st until 3rd December 2017 (Friday, Saturday and Sunday) and held at PICC occupying both indoor and outdoor spaces, which is also the Official Venue Partner.

All commercial exhibitors will be allocated in indoor area and opened to all business matching visitors with a coupon fee which include FREE full day parking in basement and a complimentary drink.

The coupon is also fully redeemable at our official Motonation store. All exhibitors, VIPS and sponsors will also be given after hour cocktail reception on Friday and Saturday’s evening from 6-8pm for private business matching and networking.

The outdoor area will be filled with a lot of outdoor activities that open from 10am till midnight. The programs includes concerts and stage performances, inflatable kid’s playground, kids Go-Kart, hot air balloon, drift taxi experience by professional drifters, motorbike stunt and RC car races, motocross show and virtual reality experience.

Not forgetting a wide range of mouth watering meal and drinks offered by our local food truck entrepreneurs.

Apart from all these activities, our outdoor area will also be filled with all private NGO clubs from classic cars and bikes; retro; modern; modified; racing; drift and performance cars.

More than 500,000 visitors are expected to attend during the Motonation 2017 during its entire three days operating hours from 10.00am till midnight to the Malaysian public and tourist.

“Motonation 2017 in December will be a tremendous opportunity for all motoring enthusiasts. As the first event, we will be showcasing a spectacular array of cars, bikes, parts and accessories plus support chain in the automotive landscape. This event is the FIRST and ONLY event in South East Asia that brings together Business to Business (B2B) players and Business to Customers (B2C).

“For 2017, we will be having a SEA region custom bikes competition which will be participated by participants from Thailand, Indonesia, Singapore and Malaysia. The participants will be judged and the grand prize winner will receive a flight ticket, hotel accommodation, transportation and participation in world class competition AMD Intermot in Cologne, Germany.

“Getting into 2018, we’re planning to create a custom car competition which the winner will be sent to participate in SEMA Las Vegas.

“And for 2019, we planned to host a green technology competition among universities and colleges, which the winner will be sent to Germany for the green tech Convention.”

In making this event more successful, we are partnering with Convention & Exhibition (Putrajaya) Sdn. Bhd. (Co-X) in term of securing the venue at PICC. This will be the first time an event to occupy all indoor and outdoor area of the PICC.

We have chosen PICC due to several reasons such as the basement parking which can occupy up to 1,500 cars at one time, spacious indoor hall and outdoor area, away from the busy traffic and also to generate more awareness towards PICC and at the same time boosting the tourist industry of Putrajaya.

Everyone is welcome to visit the three-day Motonation 2017 carnival which is open to public from 10AM to midnight from Friday, 1st December 2017 to Sunday, 3rd December 2017.

We hope thru this event , with our tagline (one interest, one family and one future), will positively enhance our automotive cultures, technologies, and awareness which then will simultaneously boost the economy in automotive industries.